Basco Paints recently launched the second fragrant paint variety, Lavender, this comes in following the Vanilla variety that was launched earlier on in the year. As anticipated, the Duracoat Vanilla Fragrance was a great success, hence the impetus to introduce the second fragrance in the range.
Mr. Kamlesh Shah, Basco Paints Managing Director, shared that in keeping with the earlier promise during the launch of Fragrant Range, the Lavender fragrance was being introduced into the market. The launch included a series of print adverts, billboards, radio adverts as well as truck branding featuring Duracoat Brand Ambassador Peter Marangi.
Both fragrances are available in Vinyl Matt, Vinyl Silk and Soft Satin finishes giving users a selection to choose from. The Duracoat Fragrant range is also Eco-friendly and Lead Free and adheres to high production standards as set out in the ISO 9001:2008.
Duracoat has over the years enjoyed many firsts in the paint industry such as being the first to launch Eco-friendly paints, Lead Free paints and Antibacterial paint and most recently Fragrant paint.